From the Field to the Bathroom Shelf: The Story Behind Clayer
We didn't create Clayer to follow trends. We created it because athletes needed better.
That's not just a tagline, it's the truth behind every product that sits on your bathroom shelf today. The story of Clayer isn't about following market research or copying what was already out there. It's about a professional athlete who refused to accept "good enough" when it came to recovery.
The Athlete Who Saw What Was Missing
Meet Tibs Parise, professional skateboarder, world traveler, and the founder who turned personal frustration into a natural skincare revolution.
In 2013, Tibs landed in San Diego with a professional athlete visa and big dreams. He'd competed internationally, traveled the globe, and experienced recovery methods that most American athletes had never heard of. But there was a problem.
The French green clay products that had been his secret weapon for pain relief and recovery? They were nowhere to be found in the U.S. market.
Picture this: You're a professional athlete who's discovered something that actually works. Something that helps you recover faster, perform better, and feel stronger. Then you move to a new country and... it doesn't exist there.
What would you do?
The Gap That Changed Everything
Most people would adapt. Find alternatives. Make do.
Tibs didn't.
He saw an opportunity to bring something genuinely better to American athletes. Not another synthetic cream loaded with chemicals. Not another "quick fix" that masks pain without addressing the root cause.
Real healing. Natural recovery. Products that actually work.
The more he researched the American market, the more convinced he became. Athletes were settling for products filled with artificial ingredients, synthetic fragrances, and chemical preservatives. They deserved better.
Building Something Different
By late 2015, Clayer was born from necessity, not opportunity.
The mission was clear: Source the highest quality French green clay directly from France, manufacture it in the USA to support local jobs, and create products that athletes could trust completely.
But this wasn't just about importing clay. It was about redefining what natural skincare could be.
The Standards That Set Us Apart
- Certified non-toxic by Cosmos ECO-CERT
- Heavy metal free and tested for purity
- No artificial colors, preservatives, fragrances, or parabens
- Vegan and cruelty-free without compromise
- Made in USA with globally sourced, premium ingredients
The Science Behind the Story
Here's what makes this story more than just another founder tale: the science actually backs it up.
French green clay isn't a trendy ingredient or marketing gimmick. It's been used for centuries by cultures worldwide who understood something we're just rediscovering, nature provides the most effective healing solutions.
The clay works because it:
- Draws out toxins and impurities naturally
- Reduces inflammation without synthetic chemicals
- Supports the body's natural healing processes
- Provides mineral-rich nutrition to skin and muscles
Want to dive deeper into the science? Check out our comprehensive ingredient studies that prove what athletes have known all along.
From Field to Shelf: The Launch That Started a Movement
January 2016 marked the official launch, but the real validation came from the athletes themselves.
Professional athletes started using Clayer. Then recommending it. Then demanding it.
Check out which pro athletes trust Clayer for their recovery needs.
But here's what Tibs realized: this wasn't just for elite athletes anymore.
Weekend warriors needed natural recovery too. Parents wanted chemical-free options for their active kids. People were waking up to the fact that what you put ON your body matters just as much as what you put IN it.
The Mission That Drives Us Today
Today, Clayer serves customers worldwide. But the mission hasn't changed.
We're not trying to be the biggest skincare brand. We're not chasing every trend or copying every competitor.
We're here to provide the best natural recovery products for people who refuse to compromise on their health.
What This Means For You
- Products that work without harmful side effects
- Transparency in every ingredient we use
- Sustainability in packaging and practices
- Support for athletes at every level
- Education about natural alternatives
Why Your Bathroom Shelf Matters
Every product in your bathroom is a choice. A choice about what you're willing to put on your body. A choice about the standards you'll accept.
Clayer products aren't just sitting on your shelf, they're representing a commitment.
A commitment to:
- Natural over synthetic
- Proven over popular
- Quality over marketing
- Health over hype
Whether you're reaching for our active recovery products, natural deodorants, or chemical-free body washes, you're choosing products created by an athlete who understood what it means to need something better.
The Story Continues
From a professional skateboarder's frustration to bathroom shelves around the world, that's the Clayer story so far.
But it's not finished.
Every time someone chooses natural over synthetic, every time an athlete recovers faster without chemicals, every time a parent finds a safe option for their active kid, the story grows.
Your story becomes part of our story.
Frequently Asked Questions
Q: What makes Clayer different from other natural skincare brands?
A: Clayer was founded by a professional athlete who personally experienced the products' effectiveness. We source our French green clay directly from France, manufacture in the USA, and maintain the highest purity standards with Cosmos ECO-CERT certification.
Q: Are Clayer products really safe for all skin types?
A: Yes! Our products are certified non-toxic, heavy metal free, and contain no artificial ingredients. They're safe for sensitive skin, youth athletes, and daily use.
Q: Why French green clay specifically?
A: French green clay has been used for centuries and offers superior mineral content and purity compared to other clay types. We source from locations where the clay is naturally at its best quality.
Q: Do professional athletes really use these products?
A: Absolutely. World-class athletes and sports doctors trust and recommend Clayer products for natural recovery and performance support.
Q: How long does it take to see results?
A: Many users notice immediate benefits like reduced muscle tension and improved skin feel. Long-term benefits develop over consistent use, as your body responds to the natural healing properties.
Recommended for You
Ready to experience the difference that started this whole story? Here are the products that best represent Clayer's founder-athlete heritage:
Active Recovery Collection
The original products that professional athletes swear by for natural muscle recovery and pain relief.
Natural Deodorant Line
Chemical-free protection that works as hard as you do, without compromising your health.
First Aid Essentials
Natural healing solutions for cuts, bruises, and skin irritations: perfect for active lifestyles.
From the field to your bathroom shelf( experience the Clayer difference today.)
