The internet moves fast, but Gen Alpha moves faster. If you've been hearing kids randomly shouting "67" in hallways, on TikTok, or even at your local In-N-Out (where it got so popular they had to remove it from their ordering system), you're witnessing something bigger than just another viral moment. This is about belonging, identity, and how the next generation chooses what matters to them – including their wellness choices.
What's the Deal with 67?
The "67" phenomenon exploded from rapper Skrilla's track "Doot Doot (6 7)" and took on a life of its own. Dictionary.com literally named it the 2025 Word of the Year – even though it's technically not even a word. That's how powerful this trend became.
But here's what makes it fascinating: 67 isn't just noise. It's a low-stakes social connector that lets kids instantly bond without pressure to be witty or cool. When someone yells "67" and others respond, they're creating an instant community. No judgment, no complexity – just pure connection.
For Gen Alpha, this matters more than you might think. With 40% of teens reporting feeling left out online and loneliness up 20% since 2020, these seemingly silly bonding rituals serve a real purpose. They're building the social connections that fuel everything else in their lives – including how they think about their health and wellness.
The Power of Belonging in Wellness Choices
Here's where it gets interesting for brands like CLAYER. When young people feel connected to their peer group, they make more conscious choices about everything – from the music they listen to, to the products they put on their bodies.
Gen Alpha isn't just inheriting viral trends; they're inheriting a world where wellness isn't optional. They're growing up knowing that what you put in and on your body matters. They've seen older siblings deal with skin reactions from harsh chemicals, watched athletes they follow talk about natural recovery, and witnessed the rise of clean beauty and wellness.
This generation doesn't just want products that work – they want products that align with their values. And when something goes viral in their community (like 67), it creates a shared language around what's cool, what's authentic, and what's worth their attention.
Why Natural Products Hit Different for Gen Alpha
The kids shouting "67" in your local mall are the same ones researching ingredient lists before trying new skincare. They're not buying wellness products because they have to – they're choosing them because they want to feel empowered about their bodies and their choices.
This is where CLAYER fits perfectly into the zeitgeist. While other brands are trying to figure out how to connect with Gen Alpha, we're already speaking their language: authentic, natural, and performance-driven.
Our healing clay products aren't just about recovery – they're about taking control of your wellness journey. When a 14-year-old athlete chooses CLAYER over conventional options, they're making the same kind of intentional choice that drives them to participate in trends like 67: the choice to be part of something that feels authentic and empowering.
The Clean Revolution Meets Viral Culture
What's fascinating about the 67 trend is how it mirrors what's happening in the wellness space. Both are about creating community around shared values. The kids bonding over 67 are often the same ones sharing TikToks about "clean girl" routines, natural deodorants, and chemical-free skincare.
They're not interested in products that hide behind marketing speak or complicated ingredient lists. They want transparency, efficacy, and products that make them feel good about their choices. This is why our CLAYER deodorant line resonates so strongly with younger consumers – it's natural, it works, and it aligns with their values.
Gen Alpha has grown up watching ingredients scandals, learning about endocrine disruptors, and seeing the impact of environmental toxins. They're the first generation to have "clean" as a default expectation, not a premium feature.
Building Authentic Connections Through Wellness
The 67 trend teaches us something crucial about this generation: they value authentic connection over performative perfection. They'd rather bond over something silly and genuine than compete over who has the most followers or the most expensive products.
This mindset extends to their wellness choices. They're not looking for products that promise to make them someone else – they want products that help them be the best version of themselves. They want to feel powerful in their own skin.
Our body wash collection embodies this philosophy. These aren't products designed to mask or transform – they're formulated to enhance what's already there, using ingredients that have been trusted for centuries.
When young athletes choose CLAYER, they're making a statement: "I care about my body, I care about my performance, and I care about what I put on my skin." That's the same energy that drives them to enthusiastically participate in viral trends – the desire to be part of something meaningful.
The Science Behind the Connection
There's actual neuroscience behind why trends like 67 create such strong bonds. When teens participate in shared cultural moments, their brains release oxytocin – the same hormone associated with trust and connection. This chemical bonding makes them more open to trying new things and more likely to stick with products and brands that feel aligned with their community.
For wellness brands, this means the traditional approach of targeting parents or relying on clinical language doesn't work with Gen Alpha. They want brands that understand their culture, speak their language, and respect their intelligence.
Our sports doctors recommend CLAYER because the science is solid, but young athletes choose us because we get it. We understand that wellness isn't just about ingredients – it's about feeling empowered, authentic, and connected to a community that shares your values.
Beyond the Trend: Building Lasting Wellness Habits
The 67 trend will eventually fade (they always do), but the underlying need for authentic connection and empowered choices will remain. Gen Alpha is establishing wellness habits that will last their entire lives, and they're doing it with unprecedented access to information and community.
They're not just buying products – they're buying into philosophies. When they choose natural, clean, effective wellness products, they're voting for the kind of world they want to live in.
This is why our healing clay studies matter so much to this generation. They don't just want products that work – they want to understand why they work. They want to feel informed and empowered about every choice they make.
The CLAYER Generation
Whether they're shouting "67" in the halls or researching the best natural recovery products for their sport, Gen Alpha is redefining what it means to be conscious consumers. They're not waiting for permission to care about their health – they're taking charge from day one.
At CLAYER, we're honored to be part of their wellness journey. Our products don't just support their bodies – they support their values. When they choose our first-aid and skin repair solutions, they're choosing products that align with their commitment to authenticity, effectiveness, and natural wellness.
The kids who made 67 a cultural phenomenon are the same ones who will revolutionize the wellness industry. They're not just the consumers of tomorrow – they're the change-makers of today. And we're here to support them every step of the way with products that are as real, authentic, and empowering as they are.
The 67 trend might be the sound of a generation finding its voice. At CLAYER, we're listening – and we're here to support whatever comes next.