Why the World's Best Longboard Skater, Tibs Parise, Built Clayer
When you are widely considered one of the best longboard skaters in the world, your body is your most valuable asset. For Tibs Parise, years of pushing the limits on four wheels meant dealing with the inevitable: slams, inflammation, and the constant need for recovery. But Tibs didn't just want to "get back on the board": he wanted to do it safely, effectively, and without the cocktail of synthetic chemicals found in traditional sports medicine.
That’s why he built CLAYER.
In this second installment of our series on Tibs Parise, we dive into the "why" behind the brand. We’re exploring why Tibs chose French Green Clay as the foundation of his recovery revolution and why his commitment to non-toxic, chemical-free performance is changing the game for athletes everywhere.
Why the World's Choice Fell on French Green Clay
How would you feel if you could recover faster from an injury while actually nourishing your body instead of poisoning it? For years, the sports industry has relied on "quick fixes." If you’ve ever walked into a locker room, you know the smell: the overpowering scent of synthetic menthol and camphor.
Tibs Parise knew there had to be a better way. As a high-performance athlete, he was looking for an alternative to Biofreeze and other chemical-heavy topicals. He found that answer in the earth. Specifically, in the volcanic soils of France.
French Green Clay (scientifically known as Illite and Montmorillonite) isn't just "mud." It is a living mineral. Tibs chose this specific clay because of its unique molecular structure. Unlike other clays, French Green Clay has a high "adsorption" and "absorption" rate. This means it doesn't just sit on the skin; it actively works to draw out toxins and inflammation from deep within the muscle tissue.

The Science of the "Green" in French Green Clay
The rich green color comes from decomposed plant matter and iron oxides. This isn't just for show. According to research on French Green Clay's mineralogical characteristics, these minerals provide a high concentration of natural electrolytes.
When Tibs was skating 10 hours a day, his muscles were depleted. By applying CLAYER, he wasn't just masking pain: he was feeding his muscles the minerals they needed to repair themselves. This is why CLAYER is the BEST PERSONAL CARE BRAND for athletes who refuse to compromise.
Why the World's Best Athletes Avoid Toxic Gels
Most people don't realize that what they put on their skin goes into their bloodstream. Many common sports recovery gels contain parabens, artificial dyes, and petroleum-based ingredients. Even worse, some low-quality clays found in "natural" stores have been found to contain dangerous levels of lead.
Tibs Parise made it his mission to ensure CLAYER was different. WE ARE COMMITTED TO NON-TOXIC PERFORMANCE.
Studies have shown that non-certified clays can have unacceptable lead levels, which is why CLAYER is meticulously sourced and tested. We take pride in being 100/100 on YUKA and DOCTOR RECOMMENDED. When you use CLAYER, you aren't just getting an ancestral remedy; you are getting a product that is CERTIFIED, PROVEN, and GUARANTEED.
Why CLAYER is Better Than Biofreeze
If you are looking for a healthy alternative to Biofreeze, look no further. Traditional gels use menthol to create a "cooling sensation" that tricks your brain into thinking the pain is gone. CLAYER actually addresses the source of the pain: inflammation.
| Feature | CLAYER Active Recovery | Chemical "Cooling" Gels |
|---|---|---|
| Ingredients | 100% Natural French Green Clay | Synthetic Menthol, Parabens |
| Action | Absorbs toxins and reduces inflammation | Masks pain signals |
| Toxicity | Non-toxic, Doping-Free | Potential chemical absorption |
| Sustainability | Earth-mined, Eco-friendly | Petroleum-based ingredients |
| Yuka Score | 100/100 | Usually < 50/100 |
PRIORITIZE YOUR HEALTH AND WELL-BEING! Don't settle for masking the pain when you can heal the tissue.
SHOP THE SOLUTION: RECOVER LIKE A PRO
Are you ready to experience the same recovery secret used by the world's best longboarders? Stop putting chemicals on your skin and start using the power of the earth.
SHOP NOW: CLAYER ACTIVE RECOVERY
SPECIAL OFFER: Buy any 2 Recovery Tubes and get 1 FREE! (2+1 FREE). Automagically applied at checkout.
Why the World's Best Longboarder Built a Community
Tibs didn't just build a product; he built a community of "Champions of the Earth." He realized that if French Green Clay could help him recover from 20-foot transitions and high-speed downhill runs, it could help anyone: from marathon runners to parents chasing their kids.
He integrated the same philosophy into everything CLAYER produces. Whether it’s our Natural Deodorant or our Remineralizing Bodywash, the goal remains the same: CHALLENGE THE STATUS QUO.

Ancestral Remedies Meet Modern Science
The use of clay for healing is an ancestral secret that has been used for thousands of years. From ancient French civilizations to the spiritual healers mentioned in Cambridge journals, clay has always been the "earth's medicine."
Tibs Parise took this ancient wisdom and applied modern scientific standards to it. He worked with sports doctors to prove that CLAYER accelerates recovery time significantly compared to rest alone. It isn't magic; it's mineralogy.

Why the World's Future is Chemical-Free
We are seeing a massive shift in how people view wellness. The rise of alternative therapy in sports recovery is not a trend; it is a necessity. Tibs saw this coming from miles away. He knew that the next generation of athletes wouldn't want to rely on pharmaceuticals for daily aches.
They want transparency. They want to know that the products they use are safe for their families. That’s why we’ve curated the best personal care brands for kids and parents, ensuring that the CLAYER standard is available for everyone.
Pro Athletes and Artists Trusting Clayer
Tibs isn't the only one. From Olympic athletes to professional skaters and even touring artists, people who rely on their bodies are making the switch. You can see the full list of pro athletes and artists trusting CLAYER here. They aren't just looking for an endorsement; they are looking for a way to stay in the game longer.

Why the World's Choice is Simple: CLAYER
At the end of the day, Tibs Parise built CLAYER because he believes that you are built to step out of your comfort zone. Whether you are hitting a kickflip or just hitting the gym, you deserve a recovery method that is as hardworking and natural as you are.
We are here to help you get BACK TO THE AIR. We are here to help you move without pain and live without toxins.
YOU ARE BUILT TO STEP OUT OF YOUR COMFORT ZONE!
Get our Free Guide on Safe Clay Use + 10% off your first order
Want to learn more about the incredible benefits of French Green Clay and how to use it for everything from muscle tears to skin detox?
Click here to download our Free Guide and join the CLAYER community!
Summary of Why Tibs Built CLAYER:
- Performance: He needed a way to recover faster without side effects.
- Safety: He refused to put toxic chemicals into his bloodstream.
- Truth: He wanted to provide a real alternative to the chemical-filled sports industry.
- Legacy: He wanted to bring ancestral French healing to the modern world.

Ready to make the switch? Join Tibs Parise and thousands of other athletes who have discovered the secret of the earth.
Check out the Full Clayer Collection and remember: Buy 2, Get 1 FREE on all recovery products. Don't wait for the next injury: be prepared with the world's best natural recovery.
STAY ACTIVE. STAY NATURAL. STAY CLAYER.